Department: Student Housing Residential Life (SHRL)
OPEN UNTIL FILLED POSITION SUMMARYUnder the general direction of the Associate Director of Operations and Finance, the Coordinator of Communication and Outreach (CCO) is responsible for marketing and communication functions for Student Housing and Residential Life and the student housing program. They include, but are not limited to, project management for annual outreach efforts related to recruitment and retention of residential students, website and content management, graphic design and publication, social media outreach, video production, and public speaking.
The Coordinator of Communication and Outreach will work closely with the Associate Director for Operations and Finance, as well as other Student Housing and Residential Life (SHRL) staff, to actively promote the on-campus living experience and manage outreach processes and communication for current and future residents. The CCO will display an active commitment to engaging students, parents/supporters, and university partners via numerous mediums as well as developing procedural best practices and sharing the SHRL story through data. The engagement expectation will be through creating digital and print materials, managing the department's various social media channels, presentations to different audiences, the production of live web/social media shows and other strategic campaigns. Additionally, the incumbent should have a working understanding of research and data analytics in order to support marketing and communications decisions. The incumbent will need to have a highly collaborative attitude and strong communication skills, exercise critical thinking, and be an innovator in their areas of responsibility. Some evenings and weekend work will be required.
The University Corporation at Monterey Bay is a non-profit institution that is related and affiliated with the California State University, Monterey Bay. The University Corporation at Monterey Bay is a nonprofit 501(3) public benefits corporation that is a recognized auxiliary organization of California State University and was established in July 1994. The University Corporation's mission is to further the educational purposes of the University. The University Corporation at Monterey Bay is an equal opportunity employer and is committed to building a pluralistic university by hiring personnel with competencies and experience related to the regional and State Population. The University Corporation at Monterey is committed to a standard of excellence in the services it provides and in the quality of work expected of its employees. California State University, Monterey Bay is distinctive in serving the diverse people of California, especially the working class and historically underserved communities. The identity of the University is framed by substantive commitment to a multilingual, multicultural, intellectual community which enables students, faculty and staff to cross institutional boundaries for innovative instruction, broadly defined scholarly and creative activity, and coordinated community services.
Examples of Duties
ESSENTIAL DUTIES AND RESPONSIBILITIES include. but are not limited to. the following: Marketing: This position is responsible for the coordination of SHRL departmental brand identity, outreach campaigns, themes, and promotional public displays and imagery. This includes the responsibility for conception and deployment of large-scale departmental outreach campaigns to recruit applicants for on-campus housing, housing renewal, and assistance with telling the department's story through innovative marketing of assessment data and other projects as assigned.
Designs themes for all outreach campaigns and manages the dissemination of campaign information to various target audiences/groups..
Manages the SHRL public imagery in the form of banners, posters, formal framed artwork, electronic displays etc., and all marketing materials posted publicly throughout campus.
Develops outreach and advertising strategies for housing recruitment and retention, as well as resident engagement, in first-year and sophomore housing, apartments, and Living Learning Programs (LLPs).
Leads creation of videos and graphics to be utilized for the online housing management system, StarRez.
Assists with campus outreach efforts, such as Admissions new student applicant mailings, to support housing recruitment and retention goals.
Communication and Digital Media: This position will lead communication and digital media efforts for SHRL with special attention to emerging trends that effectively engage our target audiences.Serve as the department web content manager.
Manages all social media streams for prospective and continuing students which includes the management of all information and marketing efforts to students and their supporters, including attending programs to incorporate digital marketing collateral to be used in social media marketing.
Develops, writes and/or edits a variety of written material (printed or digital) ensuring that all information accurately reflects the outreach direction, emphasis and goals of SHRL.
Creates materials and publications for presentations and panels.
Identifies the needs and interests of various target groups (prospective students, supporters/parents, faculty, staff, current on-campus residents, off-campus students) and prepare information and materials accordingly.
Develops and maintains a list of off-campus housing options for students on the SHRL website.
Outreach: This position will coordinate all staffing and department presence at campus wide outreach activities and programs.
Participates in University's outreach programs, which include, but are not limited to, campus-wide panels, orientations, and coordination of various Housing events/tours throughout the year.
Creates, interprets, revises, and/or updates materials for outreach purposes, including determining strategic placement and making the presentation of information (printed or digital) attractive and appealing.
In collaboration with SHRL staff, develops and coordinates various outreach and programming strategies and activities to effectively communicate SHRL procedures, programs, and activities.
Coordinates meetings and events ensuring that relevant, timely, and correct information is made available/presented to students, supporters, faculty, staff, and the general public under appropriate guidelines.
Attends daytime and after-business hours campus-wide programs and meetings to promote SHRL, Residence Hall Association (RHA), and LLPs.
Develops community relations and contacts to outside businesses (e.g. property management companies, owners of large apartment complexes, and realtors).
Serves as the primary contact for any university special guest campus housing tour. Special tour requests or special guests to campus are either personally toured by this position or organized by this position in conjunction with other professional staff within the department.
This position is one of the primary interviewees or live assistants to the public in the absence of the Director of SHRL.
Assists with providing resident statistical data.
Ensures that outreach and programming projects stay within the budget guidelines of the department.
Supports Student Affairs outreach and communications efforts as needed.
Performs other duties as assigned.
OTHER FUNCTIONS1. Performs other duties as assigned.
PHYSICAL WORK ENVIRONMENT The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Primary functions require sufficient physical ability and mobility to work in an office setting; to stand or sit for prolonged periods of time; to occasionally stoop, bend, kneel, crouch, reach, and twist; to lift, carry, push, and/or pull light to moderate amounts of weight; to operate office equipment requiring repetitive hand movement and fine coordination including use of a computer keyboard; to verbally communicate to exchange information.
WORK LOCATIONOn-Site Position
Work Location: Main Campus (Seaside, CA)
Knowledge, Skills and Abilities
Ability to think creatively, take initiative, and work independently within specified time constraints while demonstrating sound judgment and decision-making skills. Strong technical writing and editing skills. Demonstrated ability to produce clear, concise, professional quality documents for internal/external publication. Must demonstrate effective oral communication skills and the ability to work cooperatively with staff inside and outside of the department. Basic knowledge and understanding of emerging marketing trends and related techniques. Strong organizational skills and demonstrated ability to effectively manage multiple projects and events simultaneously, including setting priorities and completing deliverables by deadlines.. Proven ability to use social media to share information and engage with target audience. Advanced computer proficiency, including word processing, spreadsheets and marketing and publishing software. Technical ability in audio, visual, and cinematography equipment including accompanying software. Ability to gather, build and analyze data from multiple sources to meet necessary reporting needs.
Minimum Qualifications: Education and Experience: Bachelor's degree AND two or more years of progressively increasing general public/media relations, or related field, responsibilities which have involved supporting, monitoring, and coordinating website development, social media, print media, digital marketing and video work through a system of internal procedures to ensure the efficient operation of an organization. Significant outreach and communication work as an undergraduate can count as one year of experience. Additional experience, which has demonstrated the requisite skills/abilities, may be substituted for required education on a year-for-year basis.
Demonstrated understanding of and commitment to the CSUMB Vision Statement and the core values of mutual respect, collaboration and service orientation, multiculturalism and diversity, community service and institutional excellence.
Knowledge of advanced photo and publishing software such as Adobe suite or similar. Experience working with university housing or residential life programs. A firm understanding of the value and purpose supporting living on-campus. Demonstrated fluency in Spanish. Knowledge of, and the ability to interpret and implement, policies as they relate to student housing.
Special Conditions of Employment
The person holding this position is considered a 'mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.
A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with the University Corporation. Failure to satisfactorily complete the background check may affect the application status of applicants or the continued employment of current University Corporation employees who apply for the position.
This position will have a duty to report to the Campus Title IX Officer information pertaining to victims of sex discrimination, sexual harassment, sexual misconduct, dating/domestic violence, and stalking as required by CSU Executive Order 1095.
The University Corporation at Monterey Bay is an Affirmative Action/Equal Opportunity Employer. We consider qualified applicants for employment without regard to race, religion, color, national origin, ancestry, age, sex, gender, gender identity, gender expression, sexual orientation, genetic information, medical condition, disability, marital status, or protected veteran status. This position is required to maintain confidentiality as outlined in the Department of Education's Family Educational Rights and Privacy Act (FERPA) and California's Educational Code Chapter 13 regarding sensitive student issues.
Please note: University Corporation employment is separate and distinct from CSU Monterey Bay or State of California employment. University Corporation employees are not employees of either CSUMB or of the state of California.
All employees must be eligible for employment in the U.S. The University Corporation is not a sponsoring agency for any positions.
University Corporation at Monterey Bay positions are 'at-will' employment.CSUMB is a smoke and tobacco-free campus.
The campus leadership has committed the resources needed to achieve an engaged, safe, and in-person experience. The health and safety of our community remain our highest priority, and we are confident that existing public health measures provide for a safe environment capable of delivering a complete college experience on the CSUMB campus. Being an Otter means caring for each other and doing your part to protect your community.
All CSUMB/University Corporation employees must be fully vaccinated, including booster (when eligible), against COVID-19, unless they are exempt from this requirement because an exemption has been granted based on a medical contraindication or sincerely held religious beliefs. Fully vaccinated means that an individual has received all recommended doses of a COVID-19 vaccine that has received Emergency Use Authorization or full approval from the U.S. Food and Drug Administration (FDA) and that it has been at least two weeks since the final recommended dose. All students, faculty, and staff who have not been vaccinated and received a booster must test weekly beginning February 4, 2022.
In compliance with state and federal crime awareness and campus security legislation, including The Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act, California Education Code section 67380, and the Higher Education Opportunity Act (HEOA), the Cal State University, Monterey Bay Annual Security and Fire Safety Report is available at https://csumb.edu/clery.Sensitive Positions - This position has been designated as a sensitive position with:
access to and responsibility for detailed personally identifiable Level 1 confidential information about students, faculty, staff or alumni that is protected, personal or sensitive as defined in the CSU Information Security Data Classification Standards
This position is required to comply with confidentiality requirements outlined in the Department of Education's Family Educational Rights and Privacy and California's Educational Code Chapter 13 regarding sensitive student issues.
Special License or Certifications and Conditions:
Must possess and maintain a valid license to drive in the State of California, pass the Defensive Training Class, and be insurable under the University's liability coverage.
May require occasional evenings and/or weekend work.
Questions can be sent to: firstname.lastname@example.org. Compensation and Benefits:The University Corporation is committed to providing our employees with a comprehensive program that rewards efforts that are appreciated by your colleagues, students, and the customers we serve. Salary placement is determined by the education, experience, and qualifications the candidate brings to the position, internal equity, and the hiring department's fiscal resources. Our salary schedule is available here(Download PDF reader)(Download PDF reader).
The hourly hiring range for this position is $24-26. Classification: Grade 4, Staff. This is a non-exempt position and as such is eligible for the overtime provisions of the Fair Labor Standards Act. The Corporation offers a rich benefits package that constitutes a major portion of total compensation. Benefits include medical, dental, vision, and life insurance benefits, contributory retirement plan, TSA (403b), and other benefits. Please review our benefits guide(Download PDF reader) for details about sick time, vacation, and holidays.
The University Corporation at Monterey Bay also provides access to affordable campus housing: https://csumb.edu/corporation/employee-housing Although CSUMB is located in a high-cost housing area, Schoonover Park rental homes are affordably priced. Monthly rent rates include cable and internet. Convenient floorplans, attractive interior appointments, and numerous community amenities make Schoonover Park Rental Homes an exceptional value. Schoonover Park is near the main campus, yet a tranquil world away. The community lies nestled in the secluded beauty of rolling coastal hills three miles east of campus. Living in one of the most desirable areas of California, you will enjoy the natural splendor and cultural abundance of the Monterey Peninsula. Quality of life begins with your home in Schoonover Park and extends through every aspect of your California coastal lifestyle. https://www.schoonoverparkapartments.com
How to Apply: All prospective applicants must apply online. You must complete the entire application for submission. We only accept applications for the open positions listed. Please do not fax or mail in a printed version of the electronic applications or a resume in lieu of an application. If you are having difficulty applying or need assistance, please call (831) 582-3389. All positions are open until filled. The completed online application and resume must be submitted by 5:00 pm PST on the priority screening date. Applications received after this date will be reviewed at the discretion of the Corporation.
AFFIRMATIVE ACTION/EQUAL OPPORTUNITY EMPLOYER: The Corporation is an Equal Opportunity-Affirmative Action employer seeking to recruit and support a broadly diverse community of faculty and staff. We value and celebrate diversity in all its forms and strive to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion. We consider qualified applicants for employment for their anticipated contributions and without regard to race, color, religion, national origin, age, gender, gender identity or expression, sexual orientation, genetic information, medical condition, pregnancy, marital status, veteran status, or disability.
California State University Monterey Bay (CSUMB), is a comprehensive public university committed to serving the diverse people of California, especially the working class, historically under-served, and low income populations. The university values an educational environment of cultural and linguistic diversity and gender equity; ethical reflection and practice; effective and experimental use of technologies as resources to people and catalysts for learning; and the integration of cross-disciplinary models enabling students, faculty and staff to engage in innovative instruction and coordinated service learning. The curriculum is organized around student learning outcomes. It is global in perspective, and of sufficient breadth and depth to meet local, regional, and statewide needs, specifically those of both isolated rural communities and inner-city populations. The identity of the University is framed by substantive commitment to a multilingual, multicultural, intellectual community which enables students, faculty and staff to cross institutional boundaries for innovative instruction, broadly defined scholarly and creative activity, and coordinated community service. The campus is located on Monterey Bay, 100 miles south of San Francisco.