The Placement Exchange Job Board

Scheduled Hours

37.5

Position Summary

The Communications Specialist develops, creates, and integrates all aspects of the Admissions communications function including print and digital communications, social media, marketing collateral, content strategy, internal messaging, and other creative efforts to engage diverse and highly qualified prospective students for the Brown Schoolâ™s graduate degree programs.

Job Description

Primary Duties & Responsibilities

Communications Strategy and Content Management

• Works collaboratively with the Brown School Communications department and Admissions team members to develop cohesive communications strategies and initiatives designed to enhance the recruitment and yield of prospective students and elevate the Brown School.
• Maintains strong knowledge of the Brown Schoolâ™s admissions and enrollment processes, programmatic information and updates, and institutional policies and procedures.
• Interfaces with internal and external stakeholders to advance the institutional mission and objectives of the Brown School.
• Explores trends in enrollment marketing and student recruitment and works closely with team members to assess current organic communication campaigns and plan for future campaigns.

Project Management and Evaluation

• Ensures development and timely execution of action-based and process-oriented communication plans.
• Develops creative content, project timelines and production schedules.
• Produces compelling, succinct copy to reach various target audiences/channels.
• Creates materials and communication plans for campus tours, visits and recruitment events (virtual and in-person).
• Creates key messaging/copy for print and electronic enrollment communications.
• Maintains strong working knowledge of Slate, our enrollment Customer Relationship Management (CRM) database, specific to comm flows, audience segmentation, and analytics.
• Coordinates social media and digital marketing strategies.
• Develops new multimedia recruitment opportunities, including video, chat and text message outreach.
• Organizes and facilitates focus groups, utilizes analytics to measure campaign performance, and implements measures to optimize future communications strategies.
• Cultivates new opportunities to highlight the stories and competitive advantages of the Brown School.
• Collaborates with School and campus partners as well as third-party contractors to support asset creation and facilitate consistent and seamless campaigns/projects.

Systems and Process Management

• Develops policies and protocol to ensure effective resource management related to communications and marketing.
• Provides leadership and training to team members for adherence to institutional style guide standards and consistent brand messaging.
• Manages systems and software utilized in marketing and communications efforts.

Working Conditions

• The Brown School is an in-person operation with hybrid flexibility.
• Office located within the Brown School on the Danforth Campus.
• Occasional travel and evening/weekend work may be required.

Preferred Qualifications

• Basic knowledge of core technologies, including HTML, CSS, and the principles of usable and responsive design.
• Experience with email marketing products, content management systems (CMS), and customer/constituent relationship management (CRM) software.
• Proficiency with Microsoft Office applications and Adobe Creative Suite, including Photoshop and InDesign.
• Degree in communications, marketing, business, social work or public health.
• At least five years of recruitment, communications and/or marketing experience, with at least one year in a higher education setting.
• Proficiency in Slate, the Brown Schoolâ™s application and CRM software.
• Commitment to the values of social work and social justice, social policy, public health and health policy. 
• Current in industry and enrollment marketing trends; willingness to pursue ongoing professional development.
• Demonstrated leadership and management skills and decision-making abilities.
• Flexible and adaptable; able to shift tactics and strategies as needed to accommodate program and policy changes.
• Creativity in outlook and approach to recruitment and marketing.
• Excellent interpersonal skills and ability to foster productive working relationships with diverse constituencies.
• Excellent writing and editing skills; experience with copywriting, digital and print promotion, and production of social media campaign content.
• Excellent organizational skills and attention to detail.
• Ability to prioritize and manage multiple project simultaneously.
• Ability to work and thrive in a team environment, as well as independently. Ability to remain positive, professional and effective in a high-pressure, fast-paced environment.

Required Qualifications

• Bachelorâ™s degree in communications, marketing, journalism, business administration, English, or related field.
• Three years of progressive responsibility in related area.

Grade

G11

Salary Range

$50,500.00 - $86,200.00 / Annually

The salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget.

Accommodation

If you are unable to use our online application system and would like an accommodation, please email CandidateQuestions@wustl.edu or call the dedicated accommodation inquiry number at 314-935-1149 and leave a voicemail with the nature of your request.

Pre-Employment Screening

All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.

Benefits Statement

Washington University in St. Louis is committed to providing a comprehensive and competitive benefits package to our employees. Benefits eligibility is subject to employment status, full-time equivalent (FTE) workload, and weekly standard hours. Please visit our website at https://hr.wustl.edu/benefits/ to view a summary of benefits.

EEO/AA Statement

Washington University in St. Louis is committed to the principles and practices of equal employment opportunity and especially encourages applications by those from underrepresented groups. It is the Universityâ™s policy to provide equal opportunity and access to persons in all job titles without regard to race, ethnicity, color, national origin, age, religion, sex, sexual orientation, gender identity or expression, disability, protected veteran status, or genetic information.

Diversity Statement

Washington University is dedicated to building a diverse community of individuals who are committed to contributing to an inclusive environment â“ fostering respect for all and welcoming individuals from diverse backgrounds, experiences and perspectives. Individuals with a commitment to these values are encouraged to apply.

Applicant Instructions

When you are ready to apply, creating an account only takes a minute. Your account creates a candidate home page which we will use to communicate with you and allows you to apply for jobs and view your application statuses. The first page of the application offers two âœQuick Apply❠options. Quick Apply allows you to either use a previous application or create a new application using a resume to populate the work experience and education sections of your job application. If using a resume to populate your application, check to ensure the application fields populated accurately. You may skip the âœQuick Apply❠page by clicking âœNext❠at the bottom of the page. Documents may be uploaded in the My Experience section of the application. You also have the option to apply with a LinkedIn feature, which allows you to apply by using your LinkedIn profile to populate some of the job application fields.

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